Microsoft says it will honor California's new privacy protections across U.S.
Microsoft announced today that it volition extend privacy regulations put in place past a California privacy law beyond the U.S. The constabulary, known as the California Consumer Privacy Human activity (CCPA), is similar to Europe'due south General Data Protection Regulations (GPDR), and is prepare to become into consequence in January 2022.
"We are strong supporters of California's new police and the expansion of privacy protections in the United States that it represents," Microsoft chief privacy officer Julie Brill said in a blog post. "Our approach to privacy starts with the belief that privacy is a cardinal homo right and includes our commitment to provide robust protection for every private."
Under the new constabulary, companies will be required to inform customers about how their information is collected and used. People will as well have the right to opt out of having their personal data from existence sold. This could represent a blow to companies like Facebook and Google, which make coin off of selling user data to advertisers. Both Facebook and Google have already made the necessary changes to comply with Europe's GDPR, and information technology's unclear how much of an bear on the CCPA will have on their bottom lines. However, both companies reportedly fought to "water down" the legislation.
A source speaking with Reuters notes that Microsoft'due south decision to comply with the constabulary beyond the U.S. may not be as "substantial" equally information technology appears on the surface. Under the police force, Microsoft is treated equally a "service provider," a grouping designation that ways information technology will likely accept an easier time complying with the CCPA.
The other two categories, businesses and third parties, must disclose to consumers when data is shared between them, potentially assuasive them to opt out. Service providers are companies that have agreed, under contract, not to keep or share whatsoever personal information for any reason other than the purposes defined in the contract.
For its part, Microsoft says that it hopes the CCPA will spur action at the federal level to implement privacy protections across the U.Due south., which would circumvent a need for a patchwork of legislation beyond states.
"We are optimistic that the California Consumer Privacy Act — and the commitment nosotros are making to extend its core rights more broadly — will help serve every bit a catalyst for even more comprehensive privacy legislation in the U.Due south.," Brill said. "As important a milestone as CCPA is, more than remains to be done to provide the protection and transparency needed to requite people confidence that businesses respect the privacy of their personal information and tin can be trusted to use it appropriately."
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